Blogs

You launch a campaign. Your card is linked. Google says “Eligible.”  And then… nothing.  No impressions. No clicks. Just silence.  I still remember the first time this happened to me. I refreshed the

Introduction  The way we search the internet has fundamentally broken. For two decades, we’ve been trained to type keywords into a box and hunt through a list of blue links to find

Choosing between a freelancer vs agency is no longer just about comparing a single person to a big office. In 2026, the landscape of hiring for SEO and digital growth has shifted. With the explosion of AI-driven

The way we search has changed forever. We’ve moved past the era of scrolling through ten blue links and into the age of the “synthesis,” where AI models like Gemini and Perplexity

The landscape of digital advertising has undergone a seismic shift. If you are still trying to “hack” the system by stacking dozens of granular interests, you are likely overpaying for your conversions.